How to create an effective brand.

Brand creation is the first step of an effective branding strategy. This is the most important phase in outlining your company's identity. A logo or brand that best represents the company and its value and makes it memorable to people. We love creating elegant and international brands that can make the company unique in the reference market. Before starting any project, we study your market, your competion and your target audience. This in-depth analysis allows us to develop a teilored strategy that highlights the strengths of your company and products in order to help you achieve all your brand activities.

The path to creating a successful brand must follow the following steps:

The Vision Define what you want your brand to represent.
Brand Identity Creation of a distinctive logo and a unique story.
Naming and choosing the brand name Creative techniques for naming your brand.

Brand Awareness How to stand out in a crowded market.

Trademark Registration Why and how to protect your brand.

Brand Positioning Balancing online and offline presence.

Storytelling Create emotional connections with your audience.

Growth Strategy Brand maintenance.

Consistent Branding Maintain consistency across all promotional channel.

Creating a successful brand it is complicated. The important thing, in any case, is to have a clear idea of what the identity of our company is and what we want our target to perceive and convey. Strting from this information, it will be easier to define everything else.

Would you like to get deeper into the topic? We are here for this.

Contact us

Brand identity

After defining the brand and its values, we will take care of the visual entity of the brand. Based on your reference sector, we will create a coordinated image, brand manual and guideline, packaging, corporate brochure, website, full HD video, launching your brand with a personalized strategy. Marketing tools and social technologies for your business will increase brand awareness and notoriety of your brand.

Questions?
Do you have questions
about our services or you need
support for a specific project?

Let's discuss it.

Nicola Carrara
Creative Director & Owner
+41 76 523 57 83
n.carrara@carraracommunication.ch

Web Design

Creation of customized website
of high quality graphics

Company and E-commerce's website   

Carrara Communication is known for its elegant and refined design. We transform the design following the guideline of your brand ensuring visual coherence to your brand, after wich we implement it to create a professional and functional website, guaranteeing an optimal and easy to navigate experience. Furthermore, our client is given an a one to one instruction for the management of their website.